Posted tagged ‘google’

5/13 Search SIG: Search Intent Marketing

April 22, 2010

On May 13th, join start-up Adchemy‘s SVP Anurag Wadehra for a discussion on how they’re improving the world of paid search marketing through their new approach called Search Intent Marketing which is complementary to existing bid management and campaign management tools.

Search Intent Marketing allows the advertiser to organize campaigns, including keyword selection, ad groups, ad copy, and landing pages around areas of consumer intent and create highly targeted content. This intent orientation delivers highly relevant experiences that most closely match the advertiser’s offerings with what the consumer is looking for. The result is higher search campaign ROI from dramatically improved click through and conversion rates.

Adchemy’s Anurag Wadehra, Senior Vice President, Product and Marketing, will present and discuss.
Anurag is a seasoned business executive with experience in marketing, product management and new product launches at both enterprise software companies and the major brand advertisers. He recently led marketing and product management at Siperian, a data integration company targeting Fortune 500 companies. Anurag founded and served as CEO of Chingari, a software company that manages consumer feedback; and he has held product management positions at supply chain software firm i2 Technologies. Anurag also worked for many years as brand manager at Procter & Gamble and Kraft Foods.

Anurag holds an MBA from the University of Chicago and bachelor’s degree in electrical engineering from the Indian Institute of Technology, Delhi

Agenda
The now well established Search SIG Agenda format will be used:
6:30-7:00pm – Registration / Food & Drink
7:00–7:05pm – A few words about the Search SIG
7:00-9:00 pm – Program

Price
$15 at the door for non-SDForum members
No charge for SDForum members

Advertisements

3/30 Search SIG. Social Search Goes Big: Google Acquires Aardvark

March 29, 2010

Please join us for an evening of conversation with Damon Horowitzer, co-founder and CTO of Aardvark which was acquired by Google in February.

Aardvark is social search: ask any question and Aardvark will discover the perfect person in your network to answer in minutes. Aardvark launched a private beta in March, 2009, and has been growing rapidly since. Today people use Aardvark via vark.com, the Aardvark iPhone App, IM and email. Over the past few months Aardvark has had amazing reception by the industry and press, appearing in the New York Times, Time’s 50 Best Websites of 2009, TechCrunch, and winning runner-up as the Best New Product or Startup of 2009 at the Crunchies awards.

About Damon:

Damon Horowitz is a leading thinker at the intersection of technology and the humanities.

Horowitz was co-founder and CTO of Aardvark, the popular social search engine, overseeing product development and research strategy. Prior to Aardvark, Horowitz built several companies around applications of intelligent language processing. He co-founded Perspecta (acquired by Excite), was lead architect for Novation Biosciences (acquired by Agilent), and co-founded NewsDB (now Daylife). Currently, Horowitz is a Director of Engineering at Google.

Horowitz teaches courses in philosophy, cognitive science, and computer science at many institutions, including Stanford, NYU, University of Pennsylvania, and San Quentin. He has spoken at conferences ranging from TED to AAAI to Web2.0, and his work has been featured in media ranging from the New York Times to Discovery Channel to TechCrunch. Horowitz was recently named one of the AdAge “Creativity 50” most inspiring thinkers and innovators of 2010.

Horowitz earned his B.A. from Columbia, M.S. from MIT Media Lab, and Ph.D. from Stanford.

Agenda
The now well established Search SIG Agenda format will be used:
6:30-7:00pm – Registration / Food & Drink
7:00–7:05pm – A few words about the Search SIG
7:00-9:00 pm – Program

Price
$15 at the door for non-SDForum members
No charge for SDForum members

Google, Kosmix and the Exploration of the Deep Web

November 1, 2009
Google, Kosmix and the Exploration of the Deep Web

Welcome to the Deep Web, the portion of the Internet not accessible to traditional search engines. Social networks, media-sharing sites for photos and videos, library catalogs, airline reservation systems, phone books, and all kinds of scientific databases lurk inside the Web, practically invisible today’s search tools. The volume of this hidden content is enormous: some estimates have pegged the size of the Deep Web at up to 500 times larger than the slice of the Web we see on search engines today.Ironically, the Deep Web hides some of the richest content on the Internet. The Web 2.0 revolution has enabled an explosion of sites dedicated to user-generated content, including Wikipedia, YouTube, Flickr, TripAdvisor and Yelp. Content on these sites grows so rapidly that it’s nearly impossible for Web crawlers to keep up. Social media sites like Facebook, MySpace, and Twitter pose the same challenge, and often add privacy protections that permit only “friends” to view certain information.

In this session, Kosmix Co-Founder Dr. Anand Rajaraman and Dr. Alon Halevy of Google Labs will explore the mysteries of the Deep Web.  Prominent experts in this field, Rajaraman and Halevy will examine how the Deep Web will change the business of Search, offer insight into what content creators should expect as the Deep Web becomes more accessible, and comment on what this shift might mean for the end user. They will also address the question of whether the Deep Web will someday be fully exposed, and if not, why not.
 

Agenda
The now well established Search SIG Agenda format will be used:
6:30-7:00pm – Registration / Food & Drink
7:00–7:05pm – A few words about the Search SIG
7:00-9:00 pm – Program

Price
$15 at the door for non-SDForum members
No charge for SDForum members

Date:  November 12, 2009

Location:

Cubberley Community Center
4000 Middlefield Rd., RM H-1
Palo Alto, CA

Agenda

The now well established Search SIG Agenda format will be used:
6:30-7:00pm – Registration / Food & Drink
7:00–7:05pm – A few words about the Search SIG
7:00-9:00 pm – Program

Search UX Innovations with Bing and Google — SDForum Search SIG

August 26, 2009

On Tuesday, September 29th, join Bing, Google, Yahoo! and your fellow Search SIG members and guests for a lively conversation on innovations in search user experience.

Time: 6:30 – 9 pm. Location: Microsoft Silicon Valley Conference Center, 1065 La Avenida Building 1, Mountain View, CA

Free for SDForum Members. $15 at the door for non-members.

Dinner will be provided at no additional charge by Microsoft.

Confirmed Panelists:

Bing Google Yahoo

Sean Suchter [quasi-German for “searcher”] runs Microsoft’s Search Technology Center – Silicon Valley. Sean has nearly eleven years experience in web search and previously ran the Yahoo! Search Technology team, where he was responsible for all aspects (engineering, research and product management) of the algorithmic side of Yahoo! web search. Previously to working on web search, Sean did speech recognition research. Sean holds a Bachelor of Science in Engineering and Applied Science from the California Institute of Technology in Pasadena, CA.

Johanna Wright is the Director of Product Management responsible for Web Search.  She oversees the development of Google‘s search user interface and features and was the initial product lead on Universal Search, having driven it from inception to launch. Prior to Google, Johanna worked at a number of software start-ups in New York City. Johanna holds an MBA from UCLA and a BA in Mathematics from Barnard College.

Dr. Larry Cornett is the vice president of the Yahoo! Search consumer products division. In this capacity, he is primarily responsible for the Yahoo! web search experience and heads up a multinational team of product managers, designers, and developers focused on creating a world-class search experience.

Prior to this role, Dr. Cornett was a Director at eBay, where his team focused on multiple products for Tailored Shopping Experiences, Platform, and International sites. Earlier in his career, he was a designer at Apple Computer, where he worked on the Finder, OS, and International software; and IBM, where he worked on database and development tools. He was also the principal consultant for MindSpan Design, an interaction design agency where he worked on desktop, web, and mobile solutions for a variety of clients.

Dr. Cornett received his Ph.D. from Rice University, where he designed and developed a coaching system for training software users. He holds multiple patents, which include design work on web-based products and hardware solutions.

Safa Rashtchy

Safa Rashtchy

Moderator Safa Rashtchy is well known for his expertise on search and for hosting the teen panel at Web 2.0 Summits and for his prescient investor analysis on the search space as Piper Jaffrey’s Managing Director for Global Internet Media.