9/9 Search & Marketing SIGs: Intelligent Business Search

On September 9th, join FirstRain’s President and CEO Penny Herscher for a presentation on how they are improving the world of business search with their new approach called “Intelligent Business Search” in a joint meeting of both the Search and Marketing SIGs.

FirstRain’s Intelligent Business Search technology turns the hours spent on research online into minutes and delivers insightful, dynamic intelligence that supports smart decision-making and early mover advantage to businesses. The technology allows businesses to spot emerging trends, quickly and easily, grasp their significance, develop deep customer knowledge that enables you to accelerate revenue and sell more.

Penny Herscher will discuss and present on this search technology that uses the web as its database and sorts information and relationships specific to a given business or industry and transforms the web into a “Database of Actionable Insights”, those key actions, incidents, junctures that taken and filtered collectively from all the billions of bits and pieces of information create new insights, often before the searcher is aware to ask.

Penny Herscher is a seasoned executive with extensive leadership experience, having previously guided Simplex Solutions, Inc. through a public offering and subsequent acquisition by Cadence Design Systems. Penny serves on the boards of JDSU, Rambus, the Anita Borg Institute and Planned Parenthood Mar Monte.

She holds a BA with honors in mathematics from Cambridge University.


6:30 – 7:00pm – Registration/Food & Drink

7:00 7:05 a few words about the Search & Marketing SIG

7:00-9:00 pm – Program




$15 at the door for non-SDForum members
No charge for SDForum members

Explore posts in the same categories: Announcements, searchsig

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