Mobile Search: Are we there yet ? – Oct 10th, Google HQ

Search SIG MashupAs previously announced, the Search SIG and Mobile Monday have joined forces to put together a Mobile Search focused event. It will take place on Monday October 10th, and will be hosted by Google at their headquarter in Mountain View (1600 Amphitheater Parkway, Building 40). Many of you expected the event to take place on October 3rd, the first Monday of the month as it is the tradition of Mobile Monday, but we felt that there was too much of an overlap with the Web 2.0 conference which is taking place the same week.

On the topic of the session, mobile search means much more than throwing a keyword search to a search engine from a cell phone. Efficiently accessing context-driven information, based on who/where they are and what they need, is what users have come to expect. We will explore the state of the art of Mobile search – covering both voice and data, and assess if we are any closer of delivering what users need.

Have confirmed their participation:

  • Zaw Thet, 4INFO
  • Mark Grandcolas, Caboodle Networks
  • Jack Denenberg, Cingular Wireless
  • Scott Jenson, Google
  • Mihir Shah, Yahoo! Search

The host of the session will be David Weiden, an Internet & Mobile industry consultant currently working with Mary Meeker of Morgan Stanley Equity Research.  Prior to this David was an initial investor in and CMO of Tellme Networks, the largest provider of automated 411 systems in the world.  David also held executive positions at AOL and Netscape and began his career at McCaw Cellular. 

Here is a draft of the agenda:

6:30-7:00pm – Registration / Food & Drink
7:00–7:05pm – Welcome
7:05-8:00pm – Act I: Mobile Search state of the art, trends and challenges  and anything our moderator will want to cover
8:05-8:15pm – Intermission: Search Networking & Geeking Out
8:20-9:00pm – Act II: Product Demos from  4INFO, Caboodle Networks, Google and Yahoo!
9:00-9:15pm – Open Mike Geek: Announcements (30 seconds of fame & fortune)
9:16pm – You Don’t Have To Go Home, But You Can’t Stay Here

Note: at the end of our meeting, we will provide audience members with the opportunity to make very QUICK 30-second announcements of community geek benefit. however, if you exceed the time limit, you WILL get the hook 😉

Please note that we expect quite a large showing because of the two organizations involved, and therefore we are asking everyone to pre-register (here) so that badges can be prepared in advance. And remember, there is a distribution list for Search SIG announcements – if you want to join, send an email to sdforum_searchsig-subscribe@yahoogroups.com.

This post will be updated to provide information about the logistics related to the event, the final agenda and the list of speakers.

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